Your long term success depends on the planning that takes place before your calling, and most importantly the use of our proprietary analysis tools during the campaign. We have worked hard to produce a reporting system which incorporates several statistical techniques for immediate identification of opportunities from the massive amounts of calling data our network generates. The analysis we provide will identify geographic and chronological trends. Most importantly this analysis will allow you to quickly focus your campaign where it will produce the greatest return on investment. Additionally, we have invested in large storage arrays which can quickly retrieve and playback any of your recorded calls for review at anytime. These features will ensure that not only is your broadcast campaign operating at peak efficiency, but will also will quickly identify problematic employees who need to be retrained or dismissed. Users who wish to perform even further analysis on the call records can download the raw calling results, complete with the time & date stamp, and disposition type of every call for independent analysis.
Flexibility is the key to your success, those users of the service who are proactively monitoring their campaigns, analyzing the results, and making adjustments are the ones with the greatest success and highest renewal rates. Below are the basic steps you should follow to make sure your campaign execution is as effective as possible.
Step 1 - Concept Development
Identify what you are trying to accomplish with your Voice Broadcasting Campaign. The entire call from initial contact to completion must be clearly defined to ensure that the whole process is smooth and efficient.
Step 2 - Outbound Message Recording
The outbound message is the the most important factor in the success or failure of your campaign. Contrary to what many believe, we have found the most successful messages are spoken in a conversational voice as opposed to a professional "announcers voice" and most often they match the demographic of the target audience. For example, a message targeting registered voters in boston might be recorded by an indidivudal with a slight bostonian accent. Messages that trigger an emotional response do well but must be carefully worded to not detract from your campaign objective.
Step 3 - Training
Individuals who are answering the phone absolutely MUST understand exactly how to handle these types of calls. This is absolutely necessary and should not be overlooked. When a call is transferred to your office, the last thing your agent should say is "How can I help you?" You should thank them for responding, and ask them a confirmation question such as "Thank you for pressing the number one, would you like to RSVP for our voter town hall meeting? ..... " if they answer yes, then continue your script.
Step 4 - Data Selection
You may upload your own calling list to call, or select from general Consumer or Business Data. General Consumer or Business Data contains approximately 220 Million records and may be selected from Free of Charge with our service. The database is broken down into two major categories, either Business or Consumer, then each major category is further broken down by Area Code, State, or Business SIC Code Nationwide. Users who provide their own data tend to have a much higher response rates. All users of the system must ensure the content of any pre-recorded message is compliant with all state, federal, and local calling rules and regulations.
Step 5 - Calling
Your account is controlled via a user friendly Campaign Management Web site. All changes are in real-time, and reports are up to the second. We are interconnected with multiple telecommunications providers for redundancy. In the event any individual provider fails to complete your call, we will reroute to another provider until the call completes. We can optionally provide a Service Level Agreement (SLA) for enterprise users which guarantee uptime, and multi-carrier redundancy for all calls. Our network can provide all the bandwidth necessary (up to 16 Million calls daily) for your campaign while maintaining perfect call quality on every call. Moreover, our system automatically monitors server load balancing to ensure flawless call execution on every single call.
Step 6 - Analyzing & Optimizing
Unlike any other Voice Broadcasting platform, we record ALL transferred calls for quality control. Together with our comprehensive reporting and statistical analysis tools, we provide an incredibly detailed view for top management showing where your calls are coming from and when your response is highest. Just a few of questions our reports will answer for you include : How many calls were transferred to your office? What is the contact information for those who responded for follow ups calls? How long was each caller spoken to? What hours of the day were most responsive? What days of the week were most responsive? What were the most responsive area codes? What percentage of transferred calls were spoken to for over a minute? Over 2 minutes? Once your results are analyzed and adjusted for there are dramatic increases in campaign performance.
Overall Response Rate Analysis / Geographic Response Analysis
Our reporting will display your results by Day of the Week, Hour of the day, even by Area Code, and State. You can optimize the times and locations of your calling to ensure you receive the highest return on your investment.
Call Duration Analysis
If your employees aren't on the phone talking, they are wasting time. Our reporting will break down your transferred calls by duration, so you can clearly see what percentage of your calls resulted in long, short, or medium duration calls.
Recorded Call Analysis
Once you have your reports in front of you, you will see a group of calls which are too long in duration not to be interested, and too short in duration to be a successful call. Those are the calls that should be listened to. Our system records ALL transferred calls, so you can easily locate and play those calls via our Web Based Campaign Management Site.